Shai, a fashion manufacturer from France, has recently launched a new catalogue of their goods. Catalogue is the most daring use of sex in advertising I've ever seen. It is not suggesting erotic or sensual or sexual context. No, the catalogue is showing very nicely shot but very straightforward porn. There are three videos on Shai's website: lesbian, straight and gay (18+ only; not work safe). Nevertheless, I should say that I quite liked the concept. To say the least, the ads are not boring at all!
